Fjallraven! If you could pronounce it, you’d be screaming it from the rooftops. And Alchemy Goods upcycled accessories from Seattle? Today’s event is just plain awesome. What a way to start the week!
Here’s what we’ve got in store for you:
Fjallraven: Time for your first and only lesson in Pronouncing ‘Fjallraven.’ Start by making an ‘F’ sound, like you’re about to say ‘France.’ Now drop the ‘rance’ and just hold the ‘F.’ Got it? ‘Fffffffff.’ Then tap your Southern side and say, ‘Y’all.’ Are you following? Try it with us now. ‘F’Y’all.’ Then tap your inner Edgar Allan Poe and say, ‘Raven.’ Let’s try it together: F—Y’all—Raven. Fjallraven. Congratulations. Not only are you saying the name of one of the most well-regarded outdoor brands in Europe, but you’re also speaking in a foreign tongue. Fjallraven is Swedish for ‘arctic fox.’ Aptly named, the company creates sleek-looking technical outdoor apparel that’s tough enough for the mountains and tundra of northern Sweden. We’re extremely excited to be offering Men’s and Women’s Fjallraven apparel for insider prices. Click through now to see why you should be too.
Alchemy Goods: While medieval alchemists sought to turn lead into gold, the folks at Seattle-based Alchemy Goods strive to turn seemingly useless stuff like blown-out inner tubes, old seatbelts, and advertising banners into cool, unique-looking accessories like bags and wallets. Alchemy Goods is a great brand that upcycles waste material instead of creating more. Durable with innovative design unlike anything you’ve likely ever seen, these accessories are guaranteed to be conversation starters. We’re excited to have Alchemy Goods on the menu—especially at member-exclusive pricing.
IN OTHER NEWS
Foxy Brand: Did you know? Fjallraven is Swedish for ‘arctic fox,’ an animal whose fur changes color with the seasons and that has such incredible ears it can precisely locate the position of prey under the snow. At the moment of attack, the arctic fox leaps into the air and punches through the snow to capture its victim.