urge-featuredThe Urge Down-O-Mat­ic offers all the com­forts of a light­weight XC hel­met in a full-cov­er­age design. Opt­ing to replace heav­ier glass fibers that typ­i­cal­ly make up the man­u­fac­ture of full-face hel­mets, Urge has incor­po­rat­ed an envi­ron­men­tal­ly-friend­ly veg­etable fiber which has close char­ac­ter­is­tics to glass and car­bon fab­rics with the Down-O-Mat­ic. This makes the over­all con­struc­tion extreme­ly strong while dras­ti­cal­ly reduc­ing weight.

Large air vents are placed intu­itive­ly through­out the sleek design, which makes this hel­met super-breath­able even on the hottest days. If you do hap­pen to break a sweat, no prob­lem, Urge’s cus­tom-built lin­ers can be removed and they’re com­plete­ly wash­able, so you can fresh­en this bad boy up when­ev­er the stank starts to set in. Com­fort­able, cus­tomiz­able, and pro­tec­tive, the Urge Down-O-Mat­ic is ready to charge your favorite lines then beg for more. 

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Check out this sweet video of South African Nation­al Down­hill champ Tiaan Oden­daal giv­ing a sneak peak of the 2013 Elite Worlds Cham­pi­onships Down­hill track. He casu­al­ly gives beta for the course as he’s fly­ing at Mach speed, and even unex­pect­ed­ly jumps over a truck at minute mark 3:08.

On August 26 through Sep­tem­ber 1st, the best moun­tain bike rid­ers from all over the world will descend onto these spe­cial­ly built cours­es for the MTB World Cham­pi­onships and dawn the col­ors of their nation to com­pete in what is arguably the biggest cycling event of the year. And even though this is big news for moun­tain bik­ers, many pro­fes­sion­al rid­ers in Amer­i­ca sim­ply can­not afford to trav­el over­seas to rep­re­sent their coun­try due to state­side rac­ing restrictions. 

SHO-AIR Inter­na­tion­al, the trade show and event logis­tics coor­di­nat­ing com­pa­ny that is also a proud spon­sor of the Can­non­dale pro cycling team has pledged to donate $100 of assis­tance to each of the 35 cyclists select­ed by the USAC. In addi­tion, they’ve also cre­at­ed a grass­roots fundrais­ing cam­paign on gofundme.com. This effort has gained trac­tion and raised more than $19,000 for these world-class ath­letes, help­ing to keep the dream alive. Inter­est­ed in find­ing out more? Click Here to learn more.