Welcome back, Clymbers. It’s an around-the-world event today, with brands hailing from Sweden and the United States. We’ve got some awesome alpine and fitness watches from Timex, technical ski apparel from Cross, and eco-friendly clothing from our friends at Portland-based Looptworks.
From Timex, which has been making watches since its humble beginnings as the Waterbury Clock Company in 1854, to Looptworks, which started in 2009 and is revolutionizing apparel-making with its resource-light approach—Looptworks utilizes excess textiles to make limited-edition clothing runs—today’s event features cool brands with exciting stories and awesome products. Enjoy!
Here’s a little more about today’s events:
Timex: Altimeter? Check. Barometer? Check. Compass and alarm? Check and check. Chronograph for logging a new personal best? Check. A hundred years ago, the instrumentation needed to access all this information would fill a rucksack. The Timex WS4, designed for modern-day alpine adventurers, keeps it all on your wrist. Get all the technology you’ll ever need and maybe even a little extra with the W4 and other Timex Men’s and Women’s alpine and fitness watches, on sale today at The Clymb for member-exclusive pricing.
Cross: Cross is headquartered in Mölndal, or “Valley of the Mills,” on the west coast of Sweden. Mölndal is named for all the wind and watermills that fueled the early industrialization of the region. This naturally powered metropolis is the perfect birthplace of a brand dedicated to enabling human-powered athletes to express their personalities through uniquely styled performance garments. Express yourself today on The Clymb, with Men’s and Women’s Cross technical ski apparel for member-exclusive pricing.
Looptworks: Looptworks has turned the way traditional apparel companies manufacture cool clothing inside out: Instead of designing collections more than a year in advance, it shortens the development cycle to weeks. Instead of using the world’s limited resources to manufacture brand new fabrics, Looptworks uses top-quality, excess materials and components that already exist. Instead of producing huge flash-fashion seasonal collections like traditional apparel manufacturers, Looptworks offers fresh, numbered, limited-edition eco-friendly clothing. Get in the loop with Men’s and Women’s Looptworks apparel and messenger bags, on sale today for member-exclusive pricing.
PLUS… There’s still time to save on KAVU, COAL, Uclear, MPG, & DannyShane.
Ticking off Mad Men: Did you know? Timex’s iconic “It takes a licking and keeps on ticking” ad campaign, introduced in the 1950’s and brought back in the 1990’s, ranked as number 40 on Ad Age’s list of the Top 100 Ad Campaigns of the 20th Century. In 2003, Timex hired a new marketing firm that decided to scrap the slogan in favor of, “Timex. Life is ticking,” outraging Don Drapers around the country. Timex kept on ticking happily through the wave of publicity surrounding the switch and continues to produce innovative watches that take one heck of a beating.