The fol­low­ing events go live at 8am PST, August 7th:

GORE: GORE sets the stan­dard for per­for­mance and pro­tec­tion with skin-to-shell gar­ment sys­tems and sport-spe­cif­ic designs. Fea­tur­ing run­ning and bik­ing gear, includ­ing jack­ets, gloves, and more. Click through now to shop GORE.


Ele­ment Appar­el: Best worn while watch­ing sum­mer con­certs, not sell­ing grilled cheeses in the park­ing lot, Ele­ment appar­el is a hip cel­e­bra­tion of nature with­out the hip­pie crunch. Fea­tur­ing skirts, tanks, and more. Click here to browse the Ele­ment selection.


Every­day Beach Wear Men’s: It might be too cheezy to include on your dat­ing pro­file but admit it: you like long walks on the beach. Gear up for a sea­side stroll in any sea­son with shirts, flip-flops, hood­ies, and more.


Every­day Beach Wear Wom­en’s: Look your best brav­ing the frigid, rain-freck­led water of the Ore­gon coast or fight­ing for tow­el space in Coney Island with styl­ish tanks, board­shorts, biki­nis, and more from top brands.




Nor­we­gian of the Cen­tu­ry: Did you know? August 7 (that’s today!), 1947, marks the con­clu­sion of an epic voy­age of attempt­ed val­i­da­tion as Nor­we­gian anthro­pol­o­gist Thor Hey­er­dahl cap­tained his 40-square-foot bal­sa wood raft onto a small island near Tahi­ti, prov­ing his hot­ly debat­ed the­o­ry that pre­his­toric South Amer­i­cans could have col­o­nized the Poly­ne­sian islands. But schol­ars proved more dif­fi­cult than the sharks and storms of the Pacif­ic for Hey­er­dahl. Even though his raft, Kon-Tiki, was built using indige­nous mate­ri­als and in the style of ear­ly South Amer­i­can Indi­ans and despite the fact that he suc­cess­ful­ly cap­tained it 4,300 miles from Peru to Raroia, his­to­ri­ans and anthro­pol­o­gists con­tin­ued to shoot down his the­o­ry. How­ev­er, some things are bet­ter than recog­ni­tion from your peers. The under­dog sub­se­quent­ly pub­lished a book about his adven­tures that gained him such pop­u­lar­i­ty in Nor­way he was named “Nor­we­gian of the Century.”