When you’re an endurance athlete, your body isn’t the only thing pushed to the limit. Constantly replacing your running, cycling, and triathlon apparel can be frustrating and expensive, and the last thing you need is to feel like your clothes are working against you instead of for you.
SUGOI has a unique system in place, which allows you to choose between more than 60 fabrics, and find the ones that provide the best features and protection for your human-powered activity. Which works best for you?
- Hydro-Shifter – A technical revolution in multi-sport performance; a tightly-woven construction of ultra fine denier yarn allows you to sleekly cut through air and water. It’s lightweight with next-to-skin technical performance and muscle stabilizing compression.
- Majik Shell – Exceptional stretch, low bulk, and true waterproof resistance. Majik Shells offer up aerobic winter protection that more than lives up to its name.
- Wallaroo 170 – Super fine Australian performance wool ideal for high exertion activities in a wide variety of climates. It’s the ultimate in breathability, temperature regulation, and moisture control.
- Piston 140 – Smooth buttery feel with stretch and resiliency, treated with a wicking finish for supreme moisture management.
Perhaps a mix of these styles and fabrics best suit your lifestyle – well, you’re in luck: Today we’re featuring these, and many other, SUGOI endurance apparel for men and women. Shop apparel that works hard for you here.

And you don’t just enhance your performance by what you put on your body; what you put into it is just as important. We want you to ENERGIZE with a selection of GU Energy gels, Cytomax powders, and the scientifically-formulated Sport Beans. Stock up here!
Limited time $4.98 flat rate shipping is still in effect, or add a The Clymb t‑shirt and your entire order ships for free.
Also Featured This Week:
Turn Adventure Into Lifestyle with FlyLow, Plus Walk This Way Footwear Event
Live the Dream With Surface Skis, Freewaters, and New Balance