Green Guru

Mem­bers, click through for insid­er pric­ing on dai­ly deals!

Fresh on the menu today:

Fjall­raven: Time for a les­son in Pro­nounc­ing ‘Fjall­raven.’ Start by mak­ing an ‘F’ sound, like you’re about to say ‘France.’ Got it? ‘Fffffffff.’ Then tap your South­ern side and say, ‘Y’all.’ Try it with us now. ‘F’Y’all.’ Then tap your inner Edgar Allan Poe and say, ‘Raven.’ Let’s try it togeth­er: F—Y’all—Raven. Fjall­raven. Con­grat­u­la­tions. Not only are you say­ing the name of one of the most well regard­ed out­door brands in Europe but you’re also speak­ing in a for­eign tongue. Fjall­raven is Swedish for ‘arc­tic fox.’ Apt­ly named, the com­pa­ny cre­ates sleek-look­ing tech­ni­cal out­door appar­el that’s tough enough for the moun­tains and tun­dra of north­ern Swe­den. We’re extreme­ly excit­ed to be offer­ing Men’s and Wom­en’s Fjall­raven appar­el for insid­er prices.

Green Guru: You got­ta pro­tect the places you play. That’s why Green Guru sports a cat­a­log of per­for­mance-ori­ent­ed prod­ucts that are excep­tion­al in both qual­i­ty and sus­tain­abil­i­ty. Click through to shop our col­lec­tion of the brand’s packs, bicy­cling and trav­el acces­sories, and more.

There’s Still Time! Don’t Miss: Tight­en Your Line, Tool Log­ic, Yoga Fit, Hi-Tec, teko, Father’s Day Gifts, Cycling Acces­sories, Men’s Footwear, & Wom­en’s Footwear.


Left­y’s Bet­ter Half: Did you know? On June 5 (that’s today!), 1878, Jose Doro­teo Arango Aram­bu­la, a man whose leg­end is even greater than his name, was born in La Coy­ota­da, Mex­i­co. Don’t feel bad if Aram­bu­la’s name doesn’t ring a bell. You might be more famil­iar with his mon­ick­er, Pan­cho Vil­la. Aram­bu­la assumed the nick­name after mur­der­ing a ban­dit who had been abus­ing his sis­ter. He went on to become a ban­dit him­self before earn­ing dis­tinc­tion as one of the most well known gen­er­als in the Mex­i­can Rev­o­lu­tion and becom­ing fod­der for a great song by Townes Van Zandt.