Guide­line Eyegear



Mem­bers, click through for insid­er pric­ing on dai­ly deals!

Fresh on the menu today:

Guide­line Eye­gear: Polar­ized lens­es block the bright hor­i­zon­tal rays that are gen­er­at­ed when sun­light bounces off water. Guide­line hates to see a squin­ter. That’s why they spe­cial­ize in build­ing afford­able, per­for­mance-ori­ent­ed polar­ized sun­glass­es for anglers and pad­dlers. Click through now to check out our col­lec­tion of per­for­mance sun­glass­es designed specif­i­cal­ly for water­sport enthusiasts.

ACME Made: Found­ed by a cou­ple guys with over 30 years expe­ri­ence in the design, adver­tis­ing and tech­nol­o­gy worlds, ACME Made cre­ates design-focused prod­ucts to pro­tect the tools of today’s mod­ern, active lifestyle. Mes­sen­ger bags have nev­er looked so good! Click through now to check them out.

ALSO AVAILABLE: GoLite footwear, Seat­tle Sports pad­dling acces­sories, Bren­thaven, Sock­Guy, and more!


Light of CHAOS: Did you know? Sun­light is pret­ty chaot­ic. It typ­i­cal­ly shoots in all direc­tions, mak­ing it easy enough to block with most sun­glass lens­es. But when it reflects off a flat sur­face such as a body of water, the light reflects in a hor­i­zon­tal­ly ori­ent­ed direc­tion. This more con­cen­trat­ed, intense light is what caus­es you to squint and curse and shake your fist at the sky. Polar­ized lens­es block those bright hor­i­zon­tal rays so you can pad­dle or cast in har­mo­ny with nature.