Bur­ton is launch­ing their newest video series kick­off with what’s sure to be immor­tal­ized as one of the best snow­board movie trail­ers of all time.

Start­ing on Fri­day, Sep­tem­ber 13th you can tune into the Bur­ton web­site each week for four weeks to get the ulti­mate stoke for rid­ing this win­ter. Each episode fea­tures a dif­fer­ent seg­ment of snow­board­ing: Back­coun­try, Street, Resort, and Women’s.

All the big names from Jere­my Jones to Han­nah Teter to Ter­je Haakon­sen rep­re­sent the spir­it of the sport.

It’s an inno­v­a­tive move from the brand that invent­ed the snow­board and con­tin­ues to push snowboarding’s boundaries. 

Also, this trail­er plain old kicks ass.