Mem­bers, click through for insid­er pric­ing on dai­ly deals!

Fresh on the menu today:






Ibex: Silky-soft, all-nat­ur­al, antimi­cro­bial (mean­ing it won’t stink), Ibex Meri­no wool tech­ni­cal appar­el eas­es the heartache of retir­ing your old wool gear to the rag box. Meri­no. Remem­ber that. What else would Ibex use to weave the future of active appar­el? Click through now for mem­ber-exclu­sive pric­ing on Men’s and Wom­en’s Ibex shirts, hats, jack­ets, sweaters, & more.






Moun­tain Bug­gy: Designed in the moun­tains of New Zealand, the Moun­tain Bug­gy pro­vides a tech­ni­cal­ly supe­ri­or way to stay active with your lit­tle one. By pre­cise­ly engi­neer­ing alu­minum frames and accom­mo­dat­ing the bug­gies with kid-cen­tric fea­tures, they’ve hit upon a win­ning for­mu­la for you and your child.





Emu Aus­tralia: Emu Aus­tralia emerged from a tan­nery in the wool grow­ing dis­trict of Gee­long, Aus­tralia to cre­ate sheep­skin boots and meri­no appar­el that proud­ly cel­e­brates the country’s authen­tic her­itage. Now their brand has become an icon of Aus­tralia, and is renowned across the world. Step into the soul of Aus­tralia with the sheep­skin slip­pers and casu­al boots in this col­lec­tion.






New Bal­ance Acces­sories: With near­ly 75 years of expe­ri­ence mak­ing per­for­mance run­ning prod­ucts, New Bal­ance is proud of its claim to be the only com­pa­ny that still man­u­fac­tures ath­let­ic shoes in the Unit­ed Sates. New Bal­ance also makes tech­ni­cal run­ning appar­el and acces­sories to max­i­mize per­for­mance. Today, we’re offer­ing hats, gloves, and mit­tens at mem­ber exclu­sive pricing.





lucy: lucy cre­ates fem­i­nine-styled per­for­mance appar­el designed for the gym, yoga stu­dio, or great out­doors. Think of it as fit­ness appar­el with fash­ion appeal—the kind of clothes you’d feel great about wear­ing while run­ning errands after a good work­out. Click through now for mem­ber-exclu­sive pric­ing on Wom­en’s lucy per­for­mance apparel.






Phil & Teds: The goal of Phil and Teds prod­ucts is sim­ple – make a way for par­ents to con­tin­ue liv­ing an active life with their kids. They make a diverse range of prod­ucts so chil­dren aren’t stuck in a jun­gle gym prison and can actu­al­ly get out and expe­ri­ence the world safe­ly under the care­ful guid­ance of their par­ents. Shop a selec­tion of baby car­ri­ers here.






The Young Explor­er: Kids need shoes and clothes that can take abuse, from mud, to grass stains, to the slime of a cap­tured slug. This col­lec­tion will help your kid explore the out­doors on those first adventures.




No Gold For Coro­n­a­do: Did you know?

On Sep­tem­ber 22nd (that’s today!), 1554, Fran­cis­co Vasquez de Coro­n­a­do passed away from his injuries received on a two-year explo­ration of the Amer­i­can South­west in search of the myth­i­cal Sev­en Cities of Gold. He trav­eled from Mex­i­co up through Ari­zona, New Mex­i­co, Texas, Okla­homa, and Kansas but failed to find the gold­en cities. He died believ­ing him­self to be a fail­ure, how­ev­er, the explor­er had suc­ceed­ed in pro­vid­ing the Span­ish with the first accu­rate under­stand­ing of the geog­ra­phy and cul­tures of the Amer­i­can Southwest.

Cred­it: Sier­ra Designs 

Wait! Don’t head for the hills to escape this hump day just yet. With every­thing from Brooks-Range 800-fill goose down jack­ets to Fjall­raven hik­ing shorts, our Head for the Hills col­lec­tion is sure to have some­thing you need.

Fresh on the menu today:

Head for the Hills: Hills can be gate­ways to alpine play­grounds or des­ti­na­tions them­selves. From Brooks-Range moun­taineer­ing anoraks to Fjall­raven hik­ing shorts, this col­lec­tion will pre­pare you for what­ev­er adven­tures you encounter when head­ing for high­er ground. Click through now for mem­ber-exclu­sive pricing.

There’s Still Time! Don’t Miss: Pacif­ic Out­door Equip­ment bike, and camp gear, inov‑8, Hes­tra, Wom­en’s Essen­tials, & Sum­mer Run­ning, & Teko socks.


Woman on Top of the World: Did you know? On May 16 (that’s today!), 1975, Japan­ese moun­taineer Junko Tabei became the first woman to reach the peak of Mt. Ever­est, the tallest moun­tain in the world. Ear­li­er in the all-female expe­di­tion, Tabei was buried beneath snow for over six min­utes after an avalanche struck camp. Lat­er, she went on to become the first woman to climb the Sev­en Summits.

Clym­bers! Not to brag or any­thing but we’ve got Ibex, we’ve got Ibex, we’ve got Ibex! Sor­ry. Some­times we just, you know, we get excit­ed. Meri­no wool cycling and lifestyle appar­el from Ibex has that effect on us—especially when it’s cou­pled with Colum­bia Riv­er Knife and Tool (CRKT) inno­v­a­tive and styl­ish blades and tools. Click through while you can. The items in today’s event are going to go fast.

Here’s what we’re adding to the menu today:

Ibex: Have you ever shud­dered after dis­cov­er­ing an old pho­to of your­self wear­ing a starter jack­et? Meri­no wool gets that same shud­der when it looks at your Grand­pa’s scratchy old wool socks. Silky-soft, all-nat­ur­al, antimi­cro­bial (mean­ing it won’t stink), Ibex Meri­no wool appar­el eas­es the heartache of retir­ing your old wool gear to the rag box. Meri­no. Remem­ber that. What else would Ibex use to weave the future of active appar­el? Click through now for mem­ber-exclu­sive pric­ing on Men’s and Wom­en’s Ibex cycling and lifestyle apparel.

CRKT: How sharp does your blade look? Colum­bia Riv­er Knife and Tool (CRKT) uti­lizes not­ed design­ers to cre­ate styl­ish, inno­v­a­tive equip­ment that exceeds the demands of pro­fes­sion­al users. Behold CRK­T’s beau­ti­ful blades and our even sharp­er insid­er pricing.

There’s Still Time! Don’t Miss: lucy, Wom­en’s Spring Footwear, Wom­en’s Sum­mer Appar­el, Men’s Hik­ing & Run­ning Footwear, Wom­en’s Hik­ing & Run­ning Footwear, Sun­glass­es, Bags & BeatsTimexNativeBody UpSOGTool Log­icCycling Appar­elSwiftwickMen’s Hood­ies and Tees, and more.


The Ibex Climbeth: Did you know? Nat­ur­al moun­taineers from the day they’re born, Alpine ibex dwell on pre­cip­i­tous ledges between 5,900–10,800 feet in the Euro­pean Alps. Male Alpine ibex horns grow up to five feet in length, which has long made the ani­mal a tar­get for poach­ers and big-game hunt­ing Euro­pean roy­al­ty. Hunt­ed near­ly to extinc­tion by the ear­ly nine­teenth cen­tu­ry, the Alpine ibex became the face of some of the world’s ear­li­est wildlife con­ser­va­tion efforts. In 1919, Ital­ian king Vit­to­rio Emanuele III donat­ed his roy­al ibex hunt­ing reserves to the state in order to cre­ate Italy’s first nation­al park: the Gran Par­adiso Nation­al Park. It worked. Today there are over 40,000 Alpine ibex roam­ing the Alps.

Tomor­row we’re fea­tur­ing Ibex out­er­wear and appar­el, and while we know they make ultra-soft per­for­mance appar­el, it did beg the big­ger ques­tion: What’s an ibex?

Well, the short answer is: It’s a goat.

The long answer is: Ibex is a com­mon name for a vari­ety of moun­tain goats like the Alpine ibex, a wild goat in the moun­tains of the Euro­pean Alps, or the Mid­dle East­ern Nubian ibex.

And the fun­ny answer is: An ibex isn’t some­thing you real­ly want to argue with. You just won’t win.

[Via: su642r]

And for some tru­ly badass ibex­es, check out these Alpine ibex­es climb­ing an almost ver­ti­cal dam.