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Fresh on the menu today:
Tretorn: Founded in Helsingborg, Sweden, in 1891, Tretorn takes inspiration from its Scandinavian roots and carries that vitality of spirit throughout all its collections. Stylishly understated, Tretorn’s aesthetic celebrates the outdoors lifestyle. Click through now to shop our collection of the brand’s Men’s and Women’s urban-outdoors crossover footwear.
Dainese: Finding inspiration in everything from armadillos to medieval suits of armor, Italy-based Dainese transforms the concepts of nature and history’s most brilliant hunches into innovative protective devices for action sports athletes. Featuring body armor and mountain biking apparel by the leading brand.
Toes on the Nose: With clean & classic design meant to reflect the simplicity of earlier times, Toes on the Nose surf apparel reflects the history and soul of surfing. The company takes its name from an old column in Surfer Quarterly magazine. Click through for exclusive savings on men’s lifestyle apparel.
Hoka OneOne: At a time when running shoe design is all about minimalism and less cushioning, Hoka OneOne has pursued innovation in a different direction. The brand engineers its ultra-light running footwear to offer the uninhibited range of movement of minimalists without sacrificing the comfort and energy return provided by maximum cushioning.
IN OTHER NEWS:
Hudson Happened: Did you know? Henry Hudson got around. The 17th-century explorer navigated his way through many of the unmapped regions of North America on behalf of merchant enterprises such as the Dutch East India Company. But on June 22 (that’s today!), 1611, after a long winter trapped in arctic ice, the crew of Hudson’s ship, Discovery, mutinied. Blaming him for the poor conditions they’d endured during the voyage, the mutineers set Hudson, his young son, and a few loyal crewmembers adrift in the Atlantic. Though the castaways were never heard from again, Hudson’s legacy lives on. Numerous bodies of water bear his name, including the Hudson River in New York and Canada’s Hudson Bay, which is where the mutineers set him adrift.