When VOKE founders set out to cre­ate an anthem for their ener­gy tablet brand, their first mis­sion was to find pro­duc­tion part­ners capa­ble of cap­tur­ing the spir­it of their prod­uct. They found what they were look­ing for in Max Lowe Media, who incor­po­rates footage shot by the game-chang­ing crew at Camp4 Col­lec­tive to craft this high-octane yet nat­ur­al-feel­ing short.

VOKE tablets are made using nat­ur­al caf­feine (from tea leaves) and oth­er healthy nat­ur­al ingre­di­ents such as  guarana berry seed and acero­la cher­ry. The mix pro­vides you a nice boost with­out the sug­ar hang­over you get from ener­gy drinks. Max Lowe Media cap­tures the seem­ing­ly unnat­ur­al com­bi­na­tion of nature’s tran­quil­i­ty and raw human pow­er by fea­tur­ing some of the world’s great­est human-pow­ered ath­letes includ­ing Con­rad Anker (the renowned climber who dis­cov­ered George Mal­lo­ry’s body on Ever­est), Tyler Bradt (the game-chang­ing pad­dler who dropped 186-foot Palouse Falls in a kayak), and Sage Cat­tabri­ga-Alosa (one of the best-known skiers in the ski-film industry).

Like VOKE tabs, the short video packs a big punch with­out leav­ing you feel­ing dirty all over. We like.